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What Is Content Marketing And How Does That Help You Make More Money?

Dan Faschingbauer

 

What is content marketing exactly?
 
Content marketing is term used to describe everything that involves direct human-to-human contact for the purpose of creating and sharing content to eventually encourage purchases by current or future client base.
 
Content marketing aims to increase sales with a small budget by delivering quality and valuable information that drive profits. It's primary benefit is the ability to hold attention longer than a traditional advertisement and faster brand development. 
 
Content marketing is an effective way to touch all senses of the human body and inter- act with people in a way that was not heard off not more than a few years ago. 
 
Products and services can not only be read, but seen, heard, and felt instantaneously.
 
However, the purpose is not to spam or scream about your offerings in the hopes of making the sale, but to educate and inform your target audience that "sometimes" includes your products for discussion. The popular belief is that by giving valuable free information brand recognition and industry expert status is obtained.
 
Media marketers use different social properties to reach various goals that don't always involve money, such as leadership, fame, lead generation, or improved retention.
 
So what falls under content marketing? 
 
Videos -- creating and uploading videos on YouTube connects you with your target market using all senses to interact and "talk to" your prospect as if they were sitting with you in the living room table or outside on the beach.
 
Articles -- usually a part of writing blog posts for a blog, articles are a powerful way to communicate with your audience. Not as powerful as video and audio, but strong nonetheless. 
 
Web 2.0 -- Go to HubPages.Com, Squidoo.Com, or Wordpress.Com and you'll get an idea of what web 2.0 properties consist of. These are places where you connect the dots or send people directly to learn more about you or the subject of interest.
 
These websites are like your center control panels where you run the show and can control more of the information and the direction your visitors go. But when it's all said and done...
 
You make money by DOING. Period.
 
You don't need the most expensive social media training course. You don't need to get all your ducks in a line before you fire your first shot. And you don't need to study, study, study to make any progress in your online business. 
 
When you go out to your local grocery store, do you stop yourself from leaving because you anticipate a few red lights along the way? I doubt it. Because ultimately you know you're going to get to your destination come hell or high water -- because you need to eat.
 
Treat social media marketing as if you're looking for food, and your food is "taking action". If you don't take action, you're business starves to death. Want your business to survive? Take massive action, adjust, and take more action until you get results.
 
http://www.social-media-eruption.com/
 
Dan Faschingbauer

Article by:Dan Faschingbauer
Article posted: 2012-02-25 15:47:17

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