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The Truth About You and Traffic Exchanges (Part 3)

Tarnell Brown


The Panda Takes a Dim View of Traffic Exchanges. Bump the Panda.


Recently, I was in a discussion with a bunch of SEO guys in an SEO group on one of the social networks. I brought up traffic exchanges. Immediately, the conversation took a nasty turn. Traffic exchanges, they said, were a waste of time. They only brought in a fraction of the traffic that search engine marketing did, did little to increase page rank on Google and most people failed using them as an advertising medium. When I mentioned that most people failed using Google as an advertising medium as well, it turned into a den of apoplexy. Now, I did this on purpose. The conversation had gotten tedious, and I was in some need of amusement. Trust me, there’s nothing more boring than a bunch of nerdlings all proclaiming how absolutely awesome they are, and I needed to break up the monotony. I’m like that sometimes.

The point is, they were right about one thing. Google absolutely hates traffic exchanges, and with good reason. I’ll get into that reason in a bit. SEO “gurus,” by extension, hate traffic exchanges as well. Their job is to get their clients to the top of the Google food chain; as such, they hate what Google hates. I really don’t think there’s actually any conscious though process going on – it’s just “The Big G says it’s bad, so it’s bad.” In fact, Google absolutely refuses to acknowledge traffic gained through traffic exchanges in assigning page rank, and will cancel the AdWords campaign of any advertiser whose AdWords links are clicked in traffic exchanges.

What SEO experts, and the naïve internet marketers who get their information from the forums and blogs of the disgruntled don’t understand is that this all lies in the way that Google conducts business. There are basically two ways to get to the top three pages of Google (the goal is to get to page one, but you’re in the ballpark when you get to page three; no one really searches past that). The first is to pay to be there. You can pay for a top listing outright, which is fine when you have the budget of, say, a Wal-Mart. Or, you can run an AdWords campaign and bid on keywords, which, honestly, is kind of like playing the lottery, except it costs more, and even if you win, you may never recoup your investment. I’m not going to get into a long discussion of keywords and CPA campaigns; I’m assuming some knowledge of the medium on the part of the reader.

The other way to get to the top of the Google rankings is to drive traffic to your site “organically,” commonly referred to as Search Engine Optimization or SEO for short. Basically, Cliff Note’s version, you create a website that comports with whatever algorithm Google is using on that particular day (they change up every so often)and use several different methods to drive traffic to that site. This involves making sure your page has the proper HTML tags in the header and body, keyword density, underlining, italicizing and bolding keywords, videos and pictures with the proper alt tags and descriptions in startagic places, etc. All of this is just on page stuff. Next, you have to build backlinks from relevant sources, like article directories, high PR blogs, forums, .edu sites, and so on and so forth. Maybe you create a few vidoes on YouTube of your brother dancing in a ridiculous bikini with the URL of your website scrawled on his belly, link it back to your site and hope it goes viral. Then you stand on one foot, place your hands on your head, sing “The Star Spangled Banner” in a perfect falsetto of A minor, and hope for the best. Or, you can just hire an expert, someone like me, to do it for you, and have absolutely no control over the process.

Yes, I’m being a little sarcastic here, but the point I’m making is that there is a lot of work involved with SEO. The tragedy is, you can do everything perfectly and still not make it to the top of the Google rankings, Even if you do, these things can take time. What’s more, even if you make it to the top of the rankings, there is no guarantee that anyone will actually, well, buy anything from you. You’ve spent all your time getting to page one, but you haven’t built a relationship with anyone. Even worse, if Google changes its algorithm again, or decides that you’ve done something wrong, off you go from your perch, all your hard work wiped out. You don’t even have to have done anything wrong – they just have to believe that you did.

Traffic exchanges, on the other hand, guarantee page views. You join, list your URL, set up banner and text advertising, and you’re pretty much set. As long as you surf or upgrade or buy credits or a combination thereof, your pages, banners and text advertisements will get views. Immediately. Article marketing, blog marketing, backlinking and other SEO methods are labor intensive, with no guarantee of a return on that labor. Yes, traffic exchanges are also labor intensive (in the beginning, anyway), but you get page views from day one. Moreover, if you use them properly, you can set up a situation in which you build a surplus of credits, get hundreds if not thousands of passive page views a day, build up a list of prospects that you can then sell your opportunity to once you have established a positive relationship, and get paid to do it on top of it all.

Can Google say that? Yahoo? Bing? Of course not. Maybe Facebook, but the irony of that is, Facebook marketing works best when you use the same principles that you use in traffic exchanges. That’s another story, however. The point that I’m making is that traffic exchanges can provide immediate returns for little to no financial investment, build your prospect list, explode your income, and eventually  pay you and pay you quite well for advertising with them. That is a decidedly HUGE threat to Google’s business model, and the real reason that Google and most SEO experts hate traffic exchanges.

Look, there is nothing wrong with learning and engaging in SEO, Facebook marketing, blogging, or any of those things. The more avenues of advertising you have, the further you’ll likely go; in fact, here is FREE access to a wonderful $67 course on different traffic generation methods (you should take the OTO if you can; make $$$ for giving away free access if someone also takes the OTO). The point I’m making is that properly utilizing traffic exchanges can provide you with more than enough advertising, build your list, and pay you big money on top of whatever program you are promoting. There have been people who have grown wealthy using nothing but traffic exchanges as their source of advertising, and even some who make good money promoting nothing but traffic exchanges. You ain’t going to make a penny promoting Google. Think about it.

Article by:Tarnell Brown
Article posted: 2012-03-02 14:26:40