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The Truth About You and Traffic Exchanges (Part 2)

Tarnell Brown

 

If you have been surfing traffic exchanges for any amount of time, then you have surely seen Tony Tezak. Yes, he owns one of the top ranked traffic exchanges out there, but before that he was the most successful surfer in the history of the medium. The reason for that, in a word, is branding. You see, even if you didn’t know what Tezak was about, what he was selling, you knew his face, and you knew his name. After days, weeks, months of constantly seeing Tezak’s mug, a surfer was prone to click on his splash page, or fill out the form on his squeeze page and see what this Tony Tezak character was all about.

Now, to my recollection, Tony pretty much advertised other sorts of advertising; you know, traffic exchanges, downline builders, list builders and such. That was all he advertised. Yet, if you looked at the leaderboards of many affiliate programs and network marketing concerns, you saw the name Tony Tezak somewhere near the very top. Think about that for a second. Never did you see Tony advertising the latest Clickbank product or the newest weight loss pill, but somehow he managed to be among the leaders of these companies. How is this,  you might ask. It is a rather simple principle. Tony understood the importance of branding, and how to use it to create a relationship with his prospects; i.e., building a list.

I cannot stress the following strongly enough; branding yourself in a manner in which you build your personal list is the only proper use of a traffic exchange. This principle also applies to safelists and viral mailers, which are simple traffic exchanges that utilize email instead of surfing. Your purpose in this venue is to get your name and face out there and become enough of a known quantity that someone will actually fill out the form (or, these days, click on your Facebook connect button) on your squeeze page and join your list. The list is the thing whereby we make sales to befit a king!!! (Yes, I am an inveterate nerd who enjoys paraphrasing Shakespeare).

This is the problem with generic company splash pages. They promote the company, which, as we discussed in the previous article, no one really cares about, and worse, builds the company’s list. What this means is that when you become disgusted with paying that monthly autoship for those weight loss pills with no return, and jump to the next opportunity, the company still retains the contact information for those prospects. They can then assign those prospects to their favorite distributors, or to the company itself, and manage to close a significant number of those prospects. You receive nothing for all of the clicking and prospecting you have done, and you can’t even bring those prospects to your nest attempt at ab opportunity, because they are not on your list. You don’t have a list.

What if, instead, you give away something of value to a potential prospect? What if it is, say, a free report on increasing traffic and monetizing the process? What if, in addition to the report, you also offer a free email newsletter that further details methods in which prospects can generate more free traffic and get paid to do so? Do you think that this would be of value to your potential prospects? You are offering them valuable information for free, and telling them how they can make money with this information simply by gaining more of a commodity that they already need. Do you perhaps think that this is the potential beginning of a relationship that can lead to you gaining more distributors for your opportunity and creeping ever closer to the top of that leaderboard (and, conversely, financial independence)?

Let’s take this a step further. The squeeze pages that you advertise have your face and name on them. With a little work, they may even have your voice, or a video featuring you. The funny thing is, you don’t even have to write the report, or compose the email series. There are any number of Private Label Rights programs out there that come with valuable reports, or video courses, or software that you can give away in exchange for a name and email address.  Many of them come with prewritten email courses that you can tweak to your taste, add your signature too, and position yourself as the expert that is disseminating this valuable information. Now, you have a list, you have a following and you are the brand. After building a relationship, offering more valuable free information and more valuable free products, you are now in a position where you can casually introduce your main opportunity to your prospects. If they have derived some value out of the information you have given them and perhaps even made some money utilizing it, most of them would be more than willing to give you a fair hearing. Why? Remember what I said in the first article in this series: The reason that 97 out of 100 new enterprises fail is that 97 out of 100 business owners have no idea what the hell they are doing. They are desperately clinging to the dream of independence and will follow anyone that seems like they have a clue. You have positioned yourself, in their eyes, as one of the 3% that gets it, all by properly using a traffic exchange.

I intended to comment on why Google and SEO experts detest traffic exchanges and why that is good for you, but I am running long on this article and will expand on this in the next part of this series.


Article by:Tarnell Brown
Article posted: 2012-03-01 17:39:49

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